Ship the product. Keep the cap table.
Senior engineers who have built and run paid products, working to a written quote, on a stack your next hire will thank you for. Validate in weeks, launch in months, with your data always yours to export and the code yours to buy out whenever you choose.
Two weeks to something you can test and a number you can budget.
Discovery sprint
Two weeks. We interview you and a handful of your target users, map the workflow, design a clickable prototype, and write a build plan with a quote and a week-by-week schedule. You leave with something to test and a number to budget.
Founder sprint
For non-technical founders. Everything in the discovery sprint plus the technical appendix for your pitch: architecture, cost to build and run, data and privacy posture, hiring plan. Written for an investor who will ask hard questions.
Quoted in writing. Weekly demos. One invoice at the start and one at launch.
Every build ships with monitoring, error reporting, backups and a deploy pipeline, and gets a security review before launch. The scope, the schedule and the quote are in writing before we start.
Someone stays responsible for it.
Hosting and maintenance
We host it, watch it around the clock, patch it and back it up. A response time in writing and a portal with tickets, hours and invoices. Month to month after a short minimum.
Changes and new features
Quoted in writing or logged by the hour in your portal. Prepaid blocks of hours are available when you expect a steady stream of changes.
A senior engineer when you need one
Architecture calls, vendor decisions, interviewing your first hires, and the technical answers for investors and enterprise customers. Cancel any month.
Fast, secure, and built to be bought out.
We pick every tool so the product can be bought out, taken in-house, raise a round and hire without a rewrite. Here is what that means for you.
Fast for your users
Pages load quickly on an average phone on average reception, and every pull request gets its own preview link before it ships.
Secure by default
Access is locked down at the database itself, not just the screens, and every build gets a security review before launch.
Built to be bought out
Start lean: a low build fee and a monthly plan while we run everything for you. When funding lands, buy the code outright at the price fixed in your quote from day one. Your data and your customer payments are yours throughout.
Web first, then the stores
An installable web app with push in week one. iOS and Android under your own developer accounts when traction says so. Fully native only when the app is the product.
Built to a standard
One language front to back, typed end to end, and a pipeline that refuses to ship a broken build.
Boring on purpose
Every piece is mainstream, documented and easy to hire for. Nothing you will have to rewrite to raise a round.
Built to be taken in-house.
No lock-in, no export fee. Everything is set up so your first engineering hire can pick it up in a week.
- The repository is in your GitHub organisation from the first commit, with CI, environments and written engineering rules.
- Your customers pay into your own account from day one, and your data is always yours to export as CSV. We run the software, hosting and accounts for you while you are on the plan; buy the code out any time at the price fixed in your first quote.
- Every system ships with runbooks, a data model document and an architecture note your next engineer can read in an hour.
- When you hire, we onboard them, hand over the on-call, and step back to a hosting plan or nothing at all. No lock-in, no export fee.
Send the one-pager, or just the idea.
We reply within one business day with whether we are the right fit and a suggested first step. The quote follows in writing.